How to Do a Giveaway on YouTube

Giveaways on YouTube are not as simple as it sounds. This guide will show you how, step-by-step, so you can make the most of your giveaway and grow your channel!

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Are you looking for a way to engage your audience and attract new subscribers on YouTube? A giveaway may be just the solution you need. A giveaway is a promotional activity where you offer a free product, service, or gift to your audience with the intention of increasing engagement, attracting new viewers or customers, and building brand awareness. It’s a popular marketing tactic used by businesses and content creators to attract new customers or followers. Giveaways are also a great way to gain exposure, and grow your channel. In this article, we’ll discuss how to do a giveaway on YouTube and provide some tips for success.

On YouTube, giveaways can help you achieve the following goals:

Increase audience engagement: Giveaways are a fun and interactive way to engage your audience and encourage them to participate in your channel.

Attract new subscribers: By offering a prize, you can attract new subscribers who are interested in your content and want a chance to win.

Gain exposure: Giveaways can help increase your channel’s exposure as people share your giveaway with their friends and followers.

Promote a product or service: If you have a product or service you want to promote, a giveaway can be an effective way to generate buzz and attract potential customers.

Now that you understand the benefits and  of doing a giveaway on YouTube, let’s dive into the steps you need to take to run a successful giveaway.

Planning Your Giveaway

Before you set up your giveaway, it’s important to plan out your goals and determine your  budget. This will help you decide what type of giveaway to run and what prizes to offer. For example, if your goal is to increase audience engagement, you may want to offer a prize that encourages participation, such as a gift card or a product related to your channel’s niche. If your goal is to attract new subscribers, you may want to offer a larger prize, such as a tech gadget or a trip.

When planning a YouTube giveaway, you’ll also need to consider the following rules and guidelines:

 Legal Considerations: Make sure to comply with the laws and regulations of your jurisdiction. This includes disclosing any sponsorships or partnerships, and ensuring that participants meet the legal age requirements.

Eligibility Requirements: Clearly define who is eligible to participate in your giveaway. This can include factors such as age, location, and any other specific criteria you may have.

Entry Methods: Determine how participants can enter your giveaway. Common entry methods include subscribing to your YouTube channel, leaving a comment on your video, or following you on social media. Make sure to clearly communicate the entry methods and any additional requirements, such as using a specific hashtag or filling out a form.

Duration and Deadlines: Set a duration for your giveaway and clearly communicate the start and end dates. Give participants enough time to enter, but also ensure that the giveaway doesn't drag on for too long.

Prize Fulfillment: Clearly outline how the winner will be chosen and how the prize will be fulfilled. You can use a random selection method or choose a winner based on specific criteria. Make sure to communicate the prize fulfillment process, including any shipping or delivery details.

Terms and Conditions: Create a set of terms and conditions that outline the rules and guidelines of your giveaway. This can include information on how winners will be notified, what happens if a winner doesn't respond, and any additional disclaimers or limitations.

Remember, it's always a good idea to consult with legal professionals to ensure that your YouTube giveaway complies with all applicable laws and regulations. Once you have a clear idea of how you’ll plan everything out, then you’re ready for the next step.

Choosing Your Prize

When organizing a YouTube giveaway, there are various types of prizes that you can offer to participants. These prizes can include physical products, digital products, and experiences. Here is a brief overview of each type:

Physical Products: These are tangible items that winners can receive. They can be related to your brand or channel, such as merchandise featuring your logo or branding. Additionally, you can offer tech gadgets, gift cards, or products from your brand as prizes. Physical products have the advantage of being something that participants can hold and use, which can increase the perceived value of the giveaway.

Digital Products: These prizes are non-physical items that winners can receive digitally. They can include e-books, online courses, software licenses, or access to exclusive content. Digital products are convenient to distribute as they can be easily sent via email or through a download link. They also have the benefit of being easily scalable, allowing you to offer them to a larger number of winners.

Experiences: These prizes offer winners the opportunity to have unique experiences. You can collaborate with other YouTubers or brands to offer exclusive meetups, behind-the-scenes tours, trips, or VIP access to events. Experiences provide a personal and memorable prize that can create a strong connection between your channel and the winner.

When choosing the prizes for your YouTube giveaway, it's important to consider their relevance to your channel and brand. The prizes should align with your YouTube content and target audience to attract participants who are genuinely interested in your channel. The more desirable the prize, the more entries you’re likely to receive. Additionally, consider the value of the prizes and your budget to ensure that they are enticing enough while also being feasible for your resources.

Promoting Your Giveaway

To attract participants and make your giveaway a success, you need to promote it! Here are some ways that you can effectively promote your giveaway and maximize visibility and engagement on YouTube:

1. Social Media:  Share your giveaway on various social media platforms, such as Instagram, Facebook, Twitter, YouTube Shorts and LinkedIn. Create eye-catching posts with visuals and clear instructions on how to enter. You can even take it a step further and make sure that you tailor your giveaway post to each platform. For example, have enticing photos for Facebook and Instagram (since they’re more photo-based) and create engaging giveaway videos for TikTok and YouTube Shorts. Encourage your followers to enter and share the giveaway with their friends and followers.

2. Email Marketing:  Leverage your email list by sending out dedicated newsletters or email blasts to your subscribers. Craft compelling subject lines and include corresponding visuals and a clear call-to-action to drive engagement. Consider offering an exclusive bonus entry for subscribers to incentivize participation.

3. Influencer Partnerships: Collaborate with influencers in your niche who have a significant following. They can help promote your giveaway to their audience, increasing your reach and potential entries. Reach out to relevant influencers and propose a partnership where they promote your giveaway in exchange for exposure or a special incentive.

4. Cross-promotion with other YouTubers: Partner with other YouTubers in your niche to cross-promote each other's giveaways. This allows you to tap into their audience and expand your reach. Consider creating collaborative videos or shout-outs to promote each other's giveaways.

5. Create engaging content: Alongside promoting your giveaway, create engaging and valuable content related to the prizes or the giveaway topic. This can include tutorial videos, behind-the-scenes footage, or interviews. By providing valuable content, you can attract more viewers and increase the chances of them participating in the giveaway.

Hosting Your Giveaway 

Now that you’ve have an idea of your giveaway plan and prize, you should brainstorm a few ways that you would want to host your giveaway. Here are are few ideas of how you can host your giveaway on YouTube!

1. Live Streaming: Hosting a giveaway through a live stream can be an exciting and interactive way to engage with your viewers. You can announce the giveaway at the beginning of the stream and let your audience know how they can enter. Throughout the live stream, you can interact with your viewers, answer their questions, and announce the winners at the end. This method allows for real-time engagement and creates a sense of excitement among your audience.

2. Video Announcements: Another way to host a giveaway on YouTube is by creating a dedicated video announcing the giveaway. In this video, you can provide all the necessary details about the giveaway, such as how to enter, the prizes, and the deadline. You can also include any specific rules or requirements that participants need to follow. This method allows you to provide a clear and concise explanation of the giveaway and ensures that all relevant information is readily available to your viewers. It also serves as a way that you can showcase your giveaway prizes in a more creative way. Having a few clips of the prize can pull more of your audience in.

3. Community Tab Posts: The Community Tab on YouTube allows you to engage directly with your subscribers and share updates, polls, and other content. You can also use this feature to host a giveaway. Create a post on the Community Tab announcing the giveaway and provide all the necessary information and instructions. This method allows you to reach your subscribers directly and encourages them to participate in the giveaway without having to watch a video or join a live stream. This can be beneficial for winners that are truly fans of yours. Since they are part of your community tab, you’ll know that you have a high chance of picking a winner that is more loyal to you and your channel versus a viewer that stumbled across your giveaway content. 

When deciding on the best method for hosting your giveaway, consider your audience preferences and the level of engagement you want to achieve. You can also combine different methods to maximize participation and reach a wider audience. Remember to clearly communicate the rules, deadlines, and prizes to ensure a smooth and successful giveaway experience.

It’s also important to track the performance of your promotional efforts using analytics tools to identify what strategies are working best for your audience. This way, you can replicate your giveaway in the future without having to start from scratch each time.

Measuring Your Giveaway Success

Once your giveaway is over, that doesn’t mean that the work is done. As a YouTuber who wants to keep ontop of their success, it’s important to measure the success of your giveaway. Here are e several metrics that you can consider:

Engagement: Look at the number of likes, comments, and shares on your giveaway video. Higher engagement indicates that your audience was interested and actively participating in the giveaway. The more you’re able to increase your engagement the better it is for you!

Subscriber Growth: Monitor the number of new subscribers you gain during the giveaway period. A successful giveaway can attract new subscribers who are interested in your channel and content. It’s a great feeling knowing that your investment of a giveaway has come back to you in the form of more subscribers.

 Brand Awareness: Assess whether your giveaway helped to increase awareness of your brand or channel. Look at metrics such as impressions, reach, and mentions on social media. If your giveaway generated buzz and increased visibility, it can be considered successful in terms of brand awareness.

 Traffic and Views: Analyze the traffic and views on your giveaway video. If you notice a significant increase in views and traffic during the giveaway period, it indicates that your promotion efforts were effective in driving people to watch your video.

Feedback and Comments: Pay attention to the feedback and comments from participants. Positive feedback and genuine engagement indicate that your giveaway resonated with your audience. This also helps to create a community around your content.

Remember, the success of your giveaway is not solely dependent on one metric. It's important to consider a combination of these metrics to get a comprehensive understanding of how well your giveaway performed. Even if your giveaway wasn't as successful as you thought it would be, you can use it as a learning opportunity. Go back to your planning and find out where you could have done better. A key tip would also be to look at how creators do some giveaways and try to take inspiration from their planning!


Hosting a giveaway on YouTube can be a great way to increase your subscriber count, boost engagement, and attract new viewers to your channel. By following these steps and best practices, you can ensure a successful and compliant giveaway that helps you achieve your goals. Your giveaway can serve as an effective tool to increase subscriber count and attract new viewers to your YouTube channel. They can also increase engagement which can  lead to higher visibility and a stronger community around your content. 

So, what are you waiting for? Start planning your giveaway today! 

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