What Camera Do YouTubers Use In 2023?

As YouTube continues to grow, more people are turning to the platform to share their content and build their personal brand. With the continuous rise of vlogging and video content, having a high-quality camera is essential for any aspiring YouTuber. Here are some tips and recommendations on types of video cameras.

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As YouTube continues to grow, more people are turning to the platform to share their content and build their personal brand. With the continuous rise of vlogging and video content, having a high-quality camera is essential for any aspiring YouTuber.

YouTube is a visual median that relies heavily on high-quality content to engage viewers and drive conversions. As a YouTuber, investing in a quality camera is crucial to ensure that your videos stand out and capture the attention of your audience. By using one of the top cameras of 2023, you can enhance the visual appeal of your content and increase the likelihood of converting viewers into subscribers and even customers!

In this article, we’ll explore the top cameras on the market used by YouTubers in 2023 and go through a list of key camera accessories you’ll need to take your content to the next level.

Factors to Consider When Choosing a Camera

Before choosing a camera for YouTube content, there are several key factors to consider first. Let’s take a quick look at: Resolution, Frame rate, Sensor Size, and Lens Compatibility. These all play a big part when purchasing the best camera for YouTube.

Resolution: The resolution of a camera determines the level of detail in your videos. Higher resolutions, such as 4K or even 8K, provide sharper and more detailed footage. This can enhance the visual appeal of your content and catch the eye of your audience.

Frame Rate: The frame rate refers to the number of frames per second that a camera can capture. Higher frame rates, such as 60fps or 120fps, allow for smoother and more fluid motion in your videos. This can be particularly important for action shots or videos with a lot of movement.

Sensor Size: The size of the camera's sensor affects its ability to capture light and produce high-quality images. Larger sensors generally perform better in low-light conditions and provide better dynamic range. This can result in sharper and more vibrant footage. This is key to consider if you don’t have a lighting set-up in the location that you choose to film in.

Lens Compatibility: Different cameras have different lens mounts, and it's important to consider the availability and variety of lenses that are compatible with your chosen camera. Having a wide range of lens options allows you to adapt to different shooting situations and achieve the desired look for your videos.

Now, that we’ve gone over a few key factors to remember, let's discuss the different types of cameras commonly used by YouTubers:

DSLR (Digital Single-Lens Reflex) Cameras: DSLR cameras are known for their versatility and image quality. They offer interchangeable lenses, manual controls, automatic controls, and the ability to capture high-quality photos and videos. You’ll see a lot of videographers and photographers carrying these around, however, you’ll notice that DSLRs can be big, bulky, and heavy. This might not be ideal for vlogging or handheld shooting.

Mirrorless Cameras: Mirrorless cameras have gained lots of popularity among YouTubers due to their compact size and advanced features. They offer interchangeable lenses, high-quality image sensors, and often have excellent video capabilities. Mirrorless cameras are lightweight and portable, making them suitable for vlogging and on-the-go shooting.

Camcorders: Camcorders are specifically designed for video recording and often come with built-in features such as image stabilization and long zoom lenses. They are easy to use and offer good image quality for video recording. However, camcorders may lack some of the advanced features and image quality options compared to DSLRs or mirrorless cameras. These seem to be coming back into popularity because of their ‘vintage film look’, so depending on your style of filming, this could be the perfect camera choice.

Each camera type has its own benefits and drawbacks, and the choice ultimately depends on your specific needs and preferences. It's important to also think about factors such as portability, image quality, and the type of content you plan to create when selecting a camera.

Top Cameras for YouTube in 2023

We’ve got the key factors down, now let’s take a look at a few of the top cameras that YouTubers are using in 2023. 

Canon EOS R5: The Best All-Round Camera

The Canon EOS R5 is a highly versatile camera that is suitable for both beginner and professional YouTubers. Many creators think this is one of the best all-round cameras. It offers a range of features that can help beginners create high-quality videos. 

Focusing on one of the standout features, the Canon EOS R5 has the ability to shoot in 8K RAW, providing unparalleled video quality. It also has a 45-megapixel sensor and advanced autofocus technology which allows the Canon EOS R5 to  provide excellent video and photo quality. The flip-out screen also makes it easy for beginners to see themselves while filming, and the camera has a variety of lens options for different shooting situations. The price of the Canon EOS R5 may vary (roughly starting at $4,799.99 for the body), but it is considered a top-of-the-line mirrorless camera with advanced features and capabilities.

Sony A7S III: The Low-Light Champion

The Sony A7S III is another popular choice among YouTubers, known for its impressive low-light performance and 4K video capabilities. With a 12-megapixel sensor and advanced autofocus technology, this camera is perfect for vloggers and content creators who film in a variety of lighting situations. Whether you’re filming indoors, outdoors, or in the car (where you’ll see lots of lighting fluctuations), you’ll be sure to still have a quality image that looks amazing when uploaded to YouTube.

The Sony A7S III also has a flip-out screen and a long battery life, making it a great option for on-the-go filming. It also has a variety of lens options and is compatible with external microphones for improved audio quality. This camera can definitely be used by both entry-level and professional users for a wide range of content creation purposes. Currently, the Sony A7S III body has a range of prices around $2,799.99 to $4,799.99, but creators definitely think its great camera for its price.


Panasonic Lumix GH5 Mark II: A Versatile Option

The Panasonic Lumix GH5 is a popular choice among YouTubers for its 4K video capabilities and advanced features. This camera has a 20-megapixel sensor and 5-axis image stabilization, which helps to produce high-quality videos and photos.

One of the standout features of the Panasonic Lumix GH5 is its ability to shoot in slow motion, making it a great option for action shots or creative content. It also has a flip-out screen and a variety of lens options for different shooting situations. It is a very versatile camera that caters to both beginners and professionals. 

For beginners, the GH5 Mark II has  an easy-to-use interface and intuitive controls, but professionals can also take advantage of the camera's advanced features. The GH5 Mark II also offers professional-grade video recording options, including 10-bit 4:2:2 internal recording and V-Log L support. This is a camera  that can grow with you as your skills and expertise develop, making it suitable for anyone in the content creation space. The Panasonic Lumix GH5 currently goes for approximately $1,599.99.

Fujifilm X-T4: A Great Mirrorless Camera

The Fujifilm X-T4 is a great mirrorless camera that is popular among YouTubers and photographers alike. The Fujifilm X-T4 can be used by both beginners and professionals, but it may cater more towards the needs and preferences of professionals. It offers a range of advanced features and capabilities that professionals would appreciate, for example the 26.1-megapixel APS-C X-Trans CMOS 4 sensor and the X-Processor 4 image processor, which deliver high-resolution images with excellent color reproduction. 

The in-body image stabilization (IBIS) system provides up to 6.5 stops of stabilization, making it ideal for shooting handheld videos with smooth and steady footage. The camera can also shoot 4K video at up to 60 frames per second, allowing for high-quality video content. Of course, the Fujifilm X-T4 has a fully articulating touchscreen and a durable build with weather sealing, making it versatile and capable of withstanding different shooting conditions. 

While beginners can certainly use and benefit from the Fujifilm X-T4, it may require a certain level of technical knowledge and experience to fully utilize its capabilities. Beginners might find it more user-friendly to start with a simpler camera option and then gradually upgrade to the Fujifilm X-T4 as they gain more experience and skills in their content creation journey. In terms of pricing, the Fujifilm X-T4 is available at a price point of around $1,699 for the body only. 

Blackmagic Pocket Cinema Camera 6K Pro: A Filmmaker's Choice

The Blackmagic Pocket Cinema Camera 6K Pro is a very impressive camera that is more suitable for professionals rather than beginners. It is specifically designed for filmmakers and offers advanced video capabilities, such as a Super 35-sized 6K HDR image sensor and the ability to capture high-resolution videos with impressive dynamic range. 

The camera supports recording in various formats, including Blackmagic RAW and ProRes, providing flexibility when it comes to post-production. It also has built-in ND filters and a large 5-inch touchscreen display, which makes it easy to monitor and control your shots. 

For beginners who are just starting out with YouTube or video production, the Blackmagic Pocket Cinema Camera 6K Pro may be overwhelming and more than what they need. Like the Fujifilm X-T4, it  requires a certain level of technical knowledge and experience to fully utilize its capabilities. Beginners might be better off starting with a more user-friendly camera option and revisiting this camera choice as they gain more experience and skills. The Blackmagic Pocket Cinema Camera 6K Pro body is priced at approximately $2,794.99.

Accessories to Enhance Your Camera Setup

Having the right camera equipment is also crucial to creating high-quality videos for YouTube. These accessories not only enhance the overall production value of your videos but also make the filming process much easier and more efficient. Your camera is definitely the star, but your equipment and accessories are the supporting actors that tie everything together. Let’s take a look at a few important ones! 

External Microphones: Improve Audio Quality

Audio quality is just as important as video quality when it comes to creating engaging YouTube content. Investing in an external microphone can greatly improve the sound of your videos and make your content more professional. There’s nothing worse than filming amazing content and realizing the audio sounds terrible.

There are many different types of external microphones available, including lapel mics, shotgun mics, and USB mics. Consider your filming style and the type of content you create then choose the best microphone for your needs.

Tripods and Gimbals: Keep Your Videos Steady

Every YouTuber knows that a tripod or gimbal is a must! These are perfect for stable filming and hands-free filming. Whether you’re filming for a sit-down video or vlogging your adventures, having one of these can help greatly improve the quality of your footage and make filming so much easier.

When choosing a tripod, look for one that is lightweight and easy to transport. You’ll want to make sure you find one with adjustable legs and a sturdy base. You may also want to consider a tripod with a detachable phone mount if you’re a creator that likes to film with your smartphone as well.

As for gimbals, they use sensors and motors to stabilize and support your cameras. They pretty much do what tripods usually would if you were staying in one location. With a gimbal, the controls on the handle allow you to pan, tilt, and roll your shots all while keeping your camera’s stability.

Lighting: Make Sure Your Videos Are Well-Lit

While natural lighting can work well, investing in a lighting kit can greatly improve the look and quality of your videos. Lighting can ensure that you are well-lit and visible on camera. When you’re able to control your lighting, it also makes it much easier to film, especially when you need to film at various times in the day.

When looking for lighting, try to find a kit with adjustable brightness and color temperature options. This will help to create the desired mood and atmosphere for your videos. Additionally, consider choosing a kit with a softbox or diffuser to create a more natural and flattering light. Good lighting not only improves the overall look of your videos but it can also help to tell a story. 

External Monitors: Get a Better View of Your Footage

Having an external monitor is something that not every YouTuber needs but it does offer several benefits. Firstly, an external monitor allows you to have a larger screen size, which is beneficial for reviewing your footage and ensuring the quality of your content. It provides a better viewing experience, allowing you to see your videos in more detail and make any necessary adjustments. 

An external monitor offers better color accuracy and image quality compared to the built-in monitor on most cameras. This is essential for maintaining consistent and professional-looking videos. For sit-down vloggers, an external monitor allows you to have a clear view of yourself while filming, making it easier to frame your shots and stay in focus. Investing in an external monitor can greatly enhance the quality and efficiency of your YouTube videos.

Memory Cards: Choose the Right One for Your Camera

Memory cards are a no-brainer for content creators on YouTube, but it's important to choose the right one. Memory cards store all the recorded footage and content so its key to make sure the one you have is good quality. Having reliable and high-capacity memory cards ensures that you can capture and save your videos without any “storage is full” interruption. It's important to choose memory cards with fast write speeds and ample storage capacity to accommodate the demands of shooting high-quality videos. 

A quick tip — make sure you have multiple memory cards on hand. In case you run out of space and don’t have time to transfer your content, you’ll always have a back up so you can continue filming. This is also key if you happen to have a memory card failure in the middle of filming and need to switch the cards out.

How to Choose the Best Camera for Your YouTube Channel

What Type of Content Will You Be Creating?


When choosing a camera, it is important for YouTubers to consider the type of content they will be creating. Different cameras are better suited for different types of filming. For example, if you primarily film sit-down videos, a camera with a flip-out screen and good autofocus may be more important to you. On the other hand, if you vlog on the go, a lightweight and portable camera may be a better option. By considering your filming style and the specific needs of your content, you can ensure that you choose a camera that will work well for you and make filming smoother. 

What's Your Budget?

Before you start shopping for a camera, you have to determine your budget because cameras can get quite expensive. When it comes to budgeting for a new camera, YouTubers should start by determining their financial capabilities and long-term goals. Whether you’re just starting out or looking to upgrade, a well-planned budget ensures that you get the best value for your investment, allowing you to focus on content creation without unnecessary financial strain. YouTubers should also remember to factor in ongoing expenses like lenses, tripods, lighting equipment, and storage solutions. Equipment and accessories like this can significantly impact  the overall cost of setting up a YouTube space to film. 

Moreover, creators should weigh their camera options based on their specific content needs. If you are a creator that mainly films indoors, a camera optimized for low-light conditions might be a more prudent investment. Understanding your niche and content requirements is crucial for making a budget-conscious decision when selecting the right camera for your YouTube channel.

What Are Your Future Plans for Your Channel?

Considering future plans is essential when purchasing a camera for your YouTube channel. As a YouTuber, your content and channel may evolve over time, so it's important to choose a camera that can adapt to your changing needs. For example, if you plan to expand your channel and venture into different types of content, such as vlogs, podcasts, or product reviews, you might want to invest in a versatile camera that offers different shooting modes and features. Additionally, if you have plans to monetize your channel and produce high-quality videos, it's wise to choose a camera that can deliver professional-grade results. By considering your future plans, you can make a more informed decision and ensure that your camera will meet your needs in the long run.

Should You Choose a DSLR or Mirrorless Camera?

When deciding between a DSLR and a Mirrorless Camera for YouTube, there are a few factors to consider. DSLR cameras are known for their robustness and versatility, making them suitable for various shooting scenarios. They offer a wide range of lens options and have a longer battery life. On the other hand, Mirrorless Cameras are more compact and lightweight, making them ideal for vlogging or on-the-go shooting. They often come with advanced autofocus systems and offer silent shooting, which can be beneficial for certain types of content. Ultimately, the choice between the two depends on your specific needs and preferences as a YouTuber.

Do You Need 4K Video?

As a YouTuber, you may consider shooting in 4K video if you want to future-proof your content and provide the highest quality viewing experience for your audience. 4K videos offer greater detail and clarity, especially when viewed on larger screens. However, it's important to note that shooting and editing 4K videos require more storage space and processing power, so you’ll have to ensure that your equipment and editing software can handle the increased demands. The decision to shoot in 4K should really depend on your specific needs and resources.

Frequently Asked Questions (FAQs)

How much should I spend on a camera for YouTube?

When it comes to how much YouTubers should spend on a camera, it ultimately depends on their budget and the level of quality they are looking to achieve. While there are many great cameras available at various price points, it is generally recommended for YouTubers to invest in a camera that offers good image quality, reliable autofocus, and advanced video features.

For beginner YouTubers or those on a tighter budget, there are several budget-friendly options available that still offer decent video quality. Cameras in the $500 to $1000 range, such as the Canon EOS M50 Mark II or the Sony ZV-1, can be suitable choices for those starting out.

For more advanced or professional YouTubers who are looking for higher quality footage and more advanced features, it is recommended to invest in a camera in the $1000 to $2000 range. Cameras like the Canon EOS R6 or the Sony A6400 offer excellent image quality, advanced autofocus systems, and a range of video recording options.

However, it is important to remember that a camera is just one piece of the puzzle. YouTubers should also consider investing in other essential accessories such as a tripod, external microphone, lighting kit, and camera bag to enhance their video quality and production value.

Can I use my smartphone for YouTube videos?

Yes, YouTubers can definitely use their smartphones for YouTube videos. In fact, many successful YouTubers started their channels using smartphones as their primary recording device. Smartphones nowadays come equipped with high-quality cameras that can capture stunning videos. They offer features like image stabilization, various shooting modes, and even the ability to record in 4K resolution. Additionally, smartphones are portable and easy to use, making them convenient for vlogging or filming on the go. 

However, it's important to note that while smartphones are a great starting point, they may have limitations compared to dedicated cameras. Dedicated cameras often offer more advanced features, better low-light performance, and the ability to attach external microphones and other accessories. As your YouTube channel grows and you want to take your content to the next level, investing in a dedicated camera may be a wise choice.

What's the best lens for YouTube videos?

The best lens for YouTube videos really depends on the type of content you create and your filming style. For vlogging or general videos, a wide-angle lens with a focal length between 16mm to 35mm is commonly used. This type of lens allows you to capture more of the scene and create a sense of immersion for the viewers. Additionally, lenses with a wide aperture, such as f/1.8 or lower, are preferred as they can produce a shallow depth of field and create a blurred background effect, which can make the subject stand out.

What type of microphone should I use for YouTube videos?

If you’re looking to use a microphone for your YouTube videos, there are several options to consider, depending on your budget and needs. For beginner YouTubers, a USB condenser microphone like the Audio-Technica ATR2500x or the Blue Yeti is a popular choice. These microphones offer good sound quality and are easy to set up. For more advanced users, a shotgun microphone like the Rode VideoMic Pro or the Sennheiser MKE 600 can provide better audio performance, especially for outdoor or on-location shooting. These microphones are highly directional and can help capture clear audio while minimizing background noise. Remember to also invest in a microphone stand or boom arm to ensure stability and proper positioning during recording.

Do I need to shoot in 4K for YouTube?

Shooting in 4K for YouTube is not a requirement, but it can offer several benefits. First, shooting in 4K allows for higher resolution videos, resulting in sharper and more detailed footage. This can enhance the overall visual quality of your content, especially when viewed on larger screens. 

Shooting in 4K provides more flexibility in post-production, allowing for better cropping, 

zooming, and overall editing capabilities. However, it's important to note that shooting in 4K requires more storage space and processing power, so consider your equipment and editing capabilities before deciding to shoot in 4K.

As YouTube continues to grow in popularity, having a high-quality camera is essential for any aspiring YouTuber. The Canon EOS R5, Sony A7S III, and Panasonic Lumix GH5 are all top cameras used by YouTubers in 2023, each with their own unique features and capabilities. They can each be used for beginners and professionals as well!

When choosing a camera, consider your budget, filming style, and do your research to find the best option for your needs. Don’t forget to invest in essential camera accessories like a tripod, external microphone, lighting kit, and camera bag to take your content to the next level.

With the right camera and accessories, you’ll be well on your way to creating engaging and professional content for your YouTube channel in 2023 and beyond.

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